Grow your crowdfunding skills!

The Generosity Generator Masterclass is a free, self-paced, online short course that teaches the fundamentals of crowdfunding. It's been created with charities in mind, but schools and community groups can gain value from it too! Designed to be completed before running a crowdfunding campaign, so you can make the most of the knowledge and resources.

What you will learn

  • Campaign planning & strategy

    Learn how to use network mapping, define your fundraising ask, craft a compelling story, set a realistic fundraising target, and establish an achievable campaign timeline.

  • Growing your giving community

    Learn ways to broaden your donor base, cultivate new relationships, enhance your outreach skills, and start moving one-off campaign donors to regular givers.

  • Campaign creation & management

    Learn how to craft and effectively promote compelling content, show gratitude and demonstrate impact, and enhance future campaigns.

Course Outline

A preview of the course modules

    1. What You Will Learn

    2. Masterclass Origins & Trainers

    3. Video Tutorial

    4. Download: Generosity Generator Masterclass Workbook

    5. Download Quiz: Pre-Campaign Essentials

    6. Download Resource: 8 Steps to Crowdfunding Success

    1. Map Your Networks

    2. Video Tutorial

    3. Resources

    4. Quiz: Map Your Networks

    1. Identify Your Ask & Target

    2. Video Tutorial

    3. Resources

    4. Quiz: Identify your ask & target

    1. Plan Your Campaign

    2. Video Tutorial

    3. Resources

    4. Quiz: Plan Your Campaign

    1. Show Your Story

    2. Video Tutorial

    3. Resources

    4. Quiz: Show your story

    1. Spreading The Word

    2. Video Tutorial

    3. Resources

    4. Quiz: Spreading The Word

About this course

  • Free
  • 40 lessons
  • 1.5 hours of video content

Key Features

The Masterclass is based on the award-winning Generosity Generator training programme run by The Funding Network NZ in 2022 and 2023, which supported 123 Kiwi charities to raise a collective total of $895,164 (NZD).

  • Free, lifetime access. No hidden costs.

  • No time limits, learn at your own pace.

  • 8 modules each containing a video tutorial and optional downloadable resources and time-saving templates.

  • Short quizzes at the end of each module help you test your new knowledge.

  • Receive a Certificate upon completion of the Masterclass.

  • All Masterclass content written by Anusha Bhana in consultation with Tim Pare, co-facilitators of the original Generosity Generator programme.

Your Masterclass Instructor

Tim Pare has a background in charity leadership with a specific focus on fundraising and strategy. He co-founded Tea Leaf Trust 17 years ago, which is still going strong in the tea estates of Sri Lanka. Tim also founded First Give in 2014 that runs a philanthropy programme in over 180 secondary schools in England and Wales. From 2019 - 2023 he led and co-led The Funding Network New Zealand, a small national charity focused on building the crowdfunding capacity of small charities, and inspiring generosity. Across his career Tim has raised over $6 million and has run annual crowdfunding campaigns for the last decade.

What people are saying

5 star rating

Fantastic!

Jacqui Knight

Thank you so much for putting this masterclass together. It is so professional and covers everything anyone could possibly want to know about running a crowd...

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Thank you so much for putting this masterclass together. It is so professional and covers everything anyone could possibly want to know about running a crowdfunding campaign. I've learned so much.

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5 star rating

Fabulous Course

Fiona George

I thoroughly enjoyed this course. The material was well thought out and each of the 8 modules was succinct and full of "Golden Nuggets". As someone who train...

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I thoroughly enjoyed this course. The material was well thought out and each of the 8 modules was succinct and full of "Golden Nuggets". As someone who trains others in Fundraising, has a Certificate in Fundraising (from FINZ) and specialises in Bequest fundraising I have a high bar to consider training good - I would rate this as Excellent! I thoroughly enjoyed learning about Crowdfunding and can not wait to put it into practice with the small charity I am working for. Fantastic resources that help make your guide an easy step by step to achieve success. Thank you!

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5 star rating

Insightful and Engaging Masterclass

Queenie Tamatea

The Generosity Generator Masterclass offered practical strategies and valuable insights for effective fundraising and building genuine community connections....

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The Generosity Generator Masterclass offered practical strategies and valuable insights for effective fundraising and building genuine community connections. Highly recommended.

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5 star rating

A valuable course for everyone!

ROBYN CHAPPELL

Thank you so much for this brilliant course, which I found easy to follow, incredibly useful, and very well considered.

Thank you so much for this brilliant course, which I found easy to follow, incredibly useful, and very well considered.

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5 star rating

Clear and Concise

Brienne Davies

The information in this course is presented in a clear and concise manner, taking into account the many different potential types of groups that may wish to ...

Read More

The information in this course is presented in a clear and concise manner, taking into account the many different potential types of groups that may wish to crowd fund. Easy to follow, good review questions to reinforce learning, no extra padding.

Read Less
5 star rating

Great info

Cecilia Sullivan-Grant

Very good!

Very good!

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5 star rating

Inspirational

Carolyn McKenzie

Beautifully presented, easy to follow, valuable content. An inspirational course with excellent tips and templates for carrying out successful fundraising

Beautifully presented, easy to follow, valuable content. An inspirational course with excellent tips and templates for carrying out successful fundraising

Read Less
5 star rating

Great info

Cecilia Sullivan-Grant

Very good!

Very good!

Read Less
5 star rating

A valuable course for everyone!

ROBYN CHAPPELL

Thank you so much for this brilliant course, which I found easy to follow, incredibly useful, and very well considered.

Thank you so much for this brilliant course, which I found easy to follow, incredibly useful, and very well considered.

Read Less
5 star rating

Clear and Concise

Brienne Davies

The information in this course is presented in a clear and concise manner, taking into account the many different potential types of groups that may wish to ...

Read More

The information in this course is presented in a clear and concise manner, taking into account the many different potential types of groups that may wish to crowd fund. Easy to follow, good review questions to reinforce learning, no extra padding.

Read Less

FAQs

  • Who is the Generosity Generator Masterclass for?

    The Masterclass is for any charity, school or community group with little/no experience in crowdfunding, limited capacity or funds for credible professional development, or charity leaders and fundraisers who want to refresh their crowdfunding knowledge. The Masterclass offers a refined process for crowdfunding success, and teaches fundamental crowdfunding knowledge. Crowdfunding can be an additional way to generate income for your organisation, especially smaller grassroots charities and groups that are competing for limited funding grants, or experiencing funding cuts.

  • What is crowdfunding?

    Crowdfunding is one type of online fundraising, where you collect many small donations from a large number of people, typically online using a crowdfunding platform like Givealittle. It’s a cost-effective and convenient way to raise funds, and a great opportunity to grow your giving community. You can reach a more diverse audience online, and attract new people to your cause who might not otherwise have known about you.

  • Why use online fundraising?

    Fundraising has evolved, and where it was once solely reliant on in-person or mailed in donations, there has been a shift towards online giving. Online fundraising is a way for people and organisations to raise money using internet-powered platforms. It allows you to expand your reach and offers opportunities for raising money and awareness. Online fundraising became a key way to raise funds during the peak of the Covid-19 pandemic, when in-person fundraising events couldn’t be held. The pandemic was the catalyst for creating the original Generosity Generator training programme.

  • What does the Masterclass cost?

    It’s free! There are also no hidden costs. You will be required to create a free account to access the course, so you can save your progress. You also will have lifetime access to the course, so you can return anytime to refresh your knowledge.

  • How long does it take to complete the Masterclass?

    The Masterclass is a short course and if completed in one sitting, takes approximately 2.5 hours. It is recommended that the course is completed in full before running a crowdfunding campaign, to make the most of the new skills, knowledge and resources. The course has an Intro and 8 modules. Each module has short intro text, a video tutorial, short quiz and optional downloadable resources. All the quiz questions for each module are derived from the video tutorial. In total there is 1.5 hours of video content.

  • Who created the Generosity Generator Masterclass?

    The Generosity Generator Masterclass is a legacy project created by a partnership between Givealittle and The Funding Network NZ (TFN NZ). TFN NZ closed in December 2023 after 10 years of growing the crowdfunding capacity of small Kiwi grassroots charities, and surplus funds were put into developing this course. Givealittle was the official event partner of TFN NZ from 2020 - 2023, and they matched the TFN NZ grant for the project. The course ensures that charities (and now schools, community groups and individuals) can continue to build their crowdfunding capacity and capability. Additional funding for the course was also provided by Chorus New Zealand (TFN NZ key partner) and The Funding Network International (of which TFN NZ was an affiliate).

  • Who owns the Generosity Generator Masterclass?

    The Generosity Generator Masterclass is hosted and owned by Givealittle, New Zealand’s trusted crowdfunding platform. For enquiries contact [email protected].

Proudly brought to you by

Givealittle in partnership with The Funding Network NZ, with support from Chorus New Zealand and The Funding Network International.

For general enquiries about the Masterclass or crowdfunding on Givealittle, contact the team on [email protected].